Engagement by Design: A Conversation with Nathan Counts

In this episode of The Mental Health Advantage, Journey's founder Stephen Sokoler sits down with Nathan Counts, a nationally recognized Total Rewards executive with experience at AT&T and Amtrak.

Nathan reveals how to build benefits programs that not only look good on paper but get used — by everyone, including frontline and deskless employees. He explains how simplicity, trust, and transparency are the foundations of engagement, and how leaders can track ROI through increased usage and reduced medical costs.

If you’ve ever wondered how to reach underserved employee populations and turn benefits into a true driver of culture and performance — this episode is for you.

Key Takeaways:
// What actually drives engagement with Total Rewards programs
// How to reach deskless, global, and underserved employee populations
// The link between mental health strategy and medical cost savings
// Why transparency builds trust — and trust drives usage
// Engagement isn’t a buzzword — it’s a design decision

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